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About Us

Vondelpark3 is part of Unlimited Label, the operator of special catering venues in Amsterdam and surroundings, each having their own unique identity. The key characteristics of these different venues are hospitality, quality, conviviality, flexibility and professionalism: the aim of all labels is to make the stay of the visitor as pleasant as possible!


Between the RAI Centre and Beatrix Park in Amsterdam, there is Strandzuid, which has for more than five years been the liveliest ‘city beach’ in the Netherlands and has by far been the ‘hottest’ venue for summer festivities and events. Strandzuid has recently been reopened after a winter long transformation, presenting a new look inspired by Bali, and a new menu consisting of a variety of dishes representing “Surf, Turf and Earth.” The terrace situated near the lake, is a place for young and old, formal and informal, for a quick drink or for an entire afternoon. On the menu you’ll find more than fifty craft beers.

Adjacent to the terrace is our restaurant, with indoor and outdoor seating. The menu is just like the atmosphere; uncomplicated, tasty and cozy.


When the beach season in Amsterdam comes to an end in September, Strandzuid is transformed into the stylish white winter world of Zuidpool (‘South Pole’). From mid-October to mid-March, Zuidpool is the exclusive winter location for various events.

No Rules

No Rules is a brand new concept in De Pijp, conceived by the gentlemen of Unlimited Label. At No Rules we give you different cultures, flavors and products combined as a highlight in one universal hero dish: pizza. We don’t pretend to have the best pizza, but we are sure that our pizzas bring a next level feeling to what you already know about taste, quality and experience. Do we only serve pizza? Absolutely not. We have a range of beautiful dishes that will make you seriously doubt ordering a pizza.

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